Indie Alternative

If rock and pop are the main highway, Indie and Alt are major arterials. The former, short for Independent, was generally a UK term for bands outside the mainstream, often on small non-corporate labels, making music that appealed to select audiences. Both Elvis Costello (Stiff Records) and Aussies The Saints (their first single was self-produced) started here. The story was similar in the US with ‘Alternative’ artists building passionate followings that sometimes catapulted bands into the big league of commercial success. Nirvana are a fine example, as are The White Stripes. The Indi...

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