With strong songs, an ability to channel the youth zeitgeist, a personable image and great production, Taylor Swift has been a major singer-songwriter phenomenon of the 21st century with sales pushing towards 50 million albums.
Boasting a legion of devoted fans and enough awards to fill the average suburban house, Ms Swift has touched a chord with millions of young women across the globe. Her country roots are clear while her pop smarts are clearer. Add in some beguiling videos and a well-managed media persona and you have an unstoppable force. The American artist’s business savvy is also world class. Having begun recording and performing while young, she began a program of re-recording her own back catalogue during 2021, leading to a flow of new albums to delight and impoverish fans. Well, only financially—Swifties (her social media based army of devotees) delight in every release.
Add in a photographer brother, an opera singer mother and a father who owns a slice of her record company and you have the complete show biz family package. Swift is also known for her philanthropic work and willingness to perform charity concerts, including Australia's Sound Relief concerts.